Makin' Green while Being Green

I really hope this guy is wrong. I so desparately want businesses, like GE, to be able to find a way to be economically successful and to be economically sucessful while pointedly being environmentally friendly. If big businesses like Ford, BP, and GE say that their green policies of recent years were a mistake, we're really heading for some dark times.

Green CEOs Bad for Business : "BP CEO Lord John Browne also wants to be hailed as an “enlightened” CEO-environmentalist. Under Browne, BP spends more than $100 million annually on its “Beyond Petroleum” campaign – an effort to convince the public that BP is no more an oil company than Greenpeace.

BP not only advocates for global warming regulation – including announcing this week that it will help Gov. Arnold Schwarzenegger implement California’s new global warming law – but the company also calls its primary profit-producing product (gasoline) a “necessary evil” in television commercials."