Time Traps

From, of all places, marthastewart.com

Time Traps: "When it comes right down to it, that luscious abundance of time we crave reflects a basic desire: to savor life. We want to drink in the rich connections we've created with our family, our community, our friends. We want to sit on the dock and throw stones in the water. Linger at the table. Hold the baby for hours, just to watch him nap. We innately understand that, when engaged in life this way, we'll find a measure of peace.

Unfortunately, this kind of time—expansive and utterly unscheduled—is at odds with our calendars, which have come to dominate our lives. And what fills them up? For most of us, the answer is simple: work. Americans spend more time earning a living than people in most other industrialized countries...

'The basic things we once took for granted—a decent house in a safe neighborhood with a good school—have become increasingly expensive,' says John de Graaf, national coordinator of Take Back Your Time and author of Affluenza: The All-Consuming Epidemic...

Time gurus point to consumer choice as yet another modern time bandit. Go to the supermarket in search of breakfast and you'll find 48 different types of cereal and 15 incarnations of milk. Sign up for cell-phone service and you'll wade through dozens of calling plans, phone styles, and accessory packages. Whether you revel in shopping or loathe it, "the massive amount of choice in the marketplace is incredibly time-consuming," says de Graaf. "These are all decisions we used to not have to make." The answer, he says, isn't to stay home and take a vow of no shopping. It's to wake up to the realities we face, and then acknowledge how our own actions help or hurt our chances of reclaiming our time."

This whole article is pretty good, and you should probably read the whole thing. My impression, however, is that the article leaves the reader with the assumption that the problem is time management and not our consumer desires. Sure making decisions to decide whether or not to buy Frosted Flakes or Frosted Mini-wheats takes time...but the very fact that we crave such things is the real problem. If we weren't so consumed with keeping up with the Jones middle class Americans wouldn't be driven to become two income families.